1. Large display windows
2. Multi-story buildings with grand entrances
3. Wide central aisles with goods arranged in sections
4. Elaborate decorative features, such as ornate ceilings, stucco moldings, and chandeliers
5. The use of gas, and later electric, lighting to create a dramatic effect
6. The presence of hundreds of employees, often hired for their dapper appearance and courteous manner
7. The offering of a wide range of goods, from clothing to home furnishings to food and household items
8. The implementation of new technologies, such as cash registers and pneumatic tubes for transmitting messages and money between floors
9. The provision of services such as dressing rooms, restaurants, and demonstration areas
10. The use of advertising and marketing techniques to attract customers and promote the store's brand.
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