1. Balance: Achieving equilibrium in design by creating a harmonious composition of different elements.
2. Proportion: The relationship between different parts of the design, especially the height and width.
3. Scale: The size of elements in a design relative to the human body or other objects.
4. Contrast: The use of contrasting elements such as light and dark, colors, or textures to create visual interest.
5. Repetition: Repeating elements, shapes, or patterns to establish a rhythm and create visual interest.
6. Harmony: The use of similar elements or patterns in a design to create a sense of unity.
7. Emphasis: Highlighting certain elements or areas to create focal points within the design.
8. Functionality: Designing spaces and structures that are functional and efficient while also aesthetically pleasing.
9. Simplicity: Striving for simplicity and minimalism in design while maintaining functionality and aesthetic appeal.
10. Context: Considering the surrounding environment, history, and culture when designing structures and spaces.
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