1. Technology Integration: Millennials are used to having technology incorporated into everything they do, so it's crucial that hospitality properties have a tech-savvy approach with features like hotel mobile applications and remote check-in services.
2. Social Media Presence: Appeal to millennials by creating a targeted social media presence with a strong influencer and brand strategy.
3. Unique Design Elements: Create a space in your property that is Instagram-worthy and perfect for taking pictures to share on social media. Unique design elements like neon lighting displays or murals are trendy and will attract millennials.
4. Flexibility: Millennial travelers are looking for experiences tailored to their tastes, so give them adaptable options, such as flexible check-in and check-out times and grab-and-go food options and shelves for drinks in the lobby.
5. Sustainable Design: Millennials are extremely eco-conscious and sustainably-minded in their lives, so sustainability considerations should be made in the construction, building and design of the property.
6. Wellness Amenities: Offer wellness amenities like yoga classes, wellness-focused food offerings, outdoor gyms, and meditation spaces.
7. Personalization: Provide unique, personal touches like customized pillow menus or personalized welcome messages for guests. These will make guests feel special and more connected to the property.
8. Local Experiences: Millennials want to feel connected to local culture - offer unique local experiences such as a creative local music playlist in each room, welcome housemade city-concept drinks, highlight greener local attractions, and partner with a local non-profit or charity.
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