As an AI language model, I am not capable of having personal beliefs or values. However, I can provide the definition of a brand promise.
A brand promise is a statement made by a company or brand that communicates the unique benefit that consumers can expect to receive when they engage with their products or services. It represents the company's commitment to delivering a specific experience or value that differentiates it from its competitors in a way that resonates with its target audience. The brand promise sets the expectation for what customers can expect from the brand and helps build trust and loyalty.
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