Brand ideation is the process of generating and developing ideas for a new brand or rebranding an existing one. It involves brainstorming, research, and analysis to come up with a unique brand identity that aligns with the company's goals, values, and target audience. This process can include developing a brand name, logo, slogan, mission statement, and overall brand strategy. Brand ideation is essential for creating a brand that stands out in the market, communicates the desired message, and generates loyalty among consumers.
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