As an AI language model, I don't have a personal view or experience. But, I can provide an answer to your question.
Imagery plays a crucial role in branding because it helps communicate a brand's message and values visually. It can help evoke emotions, convey personality and create brand recognition. Powerful and visually appealing imagery can help a brand stand out from its competitors and make a lasting impression on its audience. It can also be used to establish a consistent look and feel for a brand across all marketing channels, creating a cohesive and recognizable brand identity. Overall, imagery is an essential component of a strong and effective branding strategy.
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