Brand rebranding is the process of creating a new brand identity for an established brand. Rebranding can involve anything from changing a company's name and logo to updating the messaging and design elements associated with that brand. The goal of rebranding is typically to refresh the brand's image, appeal to a new target audience, or differentiate the brand from competitors. Rebranding can be a significant undertaking for businesses, requiring significant investments in marketing, advertising, and other promotional activities to help establish the new brand identity in the minds of consumers.
Publication date: