Brand strategy is a plan or framework to communicate and position a brand to its target audience. It includes a set of guidelines and tactics to create a distinct brand identity and personality that reflects the brand's values, goals, and mission. This strategy helps the brand to differentiate itself from the competitors, build trust and loyalty with customers, and achieve long-term growth and success. A brand strategy may include elements such as brand positioning, brand messaging, target audience, brand personality, visual identity, and brand voice.
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