Brand typography refers to the chosen font or typeface used in a brand's logo, marketing materials, website and any other visual communication. It is the design and application of unique fonts that help make a brand recognizable, memorable and consistent. It is an essential element of a brand's visual identity and plays a crucial role in creating a strong and consistent brand image. Good brand typography ensures a clear, legible and visually appealing message that resonates with the brand's target audience.
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