Brand culture plays a vital role in branding because it represents the shared beliefs, values, behaviors, and characteristics of a brand. The culture of a brand influences how consumers perceive the brand and its products or services. It also affects how employees and stakeholders interact with the brand and contribute to its success. A strong brand culture can create a loyal customer base, improve employee morale and retention, and increase brand reputation and value. Therefore, it is essential for companies to actively cultivate a positive and authentic brand culture that aligns with their brand identity and resonates with their target audience.
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