A content audit is the process of reviewing and evaluating all the content on a website, blog, or social media channels. It involves identifying and analyzing the performance of each piece of content, including the relevance, accuracy, quality, and readability. A content audit helps to identify content gaps, outdated information, redundant or duplicate content, and opportunities for improvement. It also helps organizations to develop a content strategy that aligns with their business goals and audience needs. A content audit is a valuable tool for improving the quality and effectiveness of a brand's online presence.
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