Information architecture plays a critical role in digital experience platforms (DXP) as it defines the structure, organization, and hierarchy of content and data. Effective information architecture is necessary to ensure a positive user experience, as it helps users locate the desired information quickly and easily. An efficient information architecture also helps content authors and editors create and manage content effectively. In a DXP, information architecture enables content personalization, which means that the platform can present customized content to users based on their preferences and behaviors. Overall, information architecture is essential to the success of a DXP as it determines how users interact with and access content.
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