Information architecture is the process of organizing, structuring, and labeling content in a way that makes it easy to find and understand. It involves designing the information hierarchy, navigation, and search functionality of a website or application.
Content strategy, on the other hand, is the process of planning for the creation, delivery, and governance of useful, usable, and appropriate content. It involves determining the goals and objectives of content, identifying target audiences, establishing messaging and tone, and creating a plan for ongoing content development and management.
In essence, information architecture focuses on the organization and structure of content, while content strategy focuses on the creation and management of content, as well as how it fits into the larger goals of the organization.
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