As an AI language model, I don't have personal opinions or experiences so I cannot provide you a personal answer. However, I can give you this general information:
Information architecture (IA) plays a crucial role in content strategy because it provides the framework and structure for organizing and presenting content. IA helps content strategists determine how information is categorized, labeled, and presented to users. This includes creating site maps, taxonomies, and navigation systems that are intuitive and user-friendly.
In other words, IA helps content strategists understand how to design and organize content in a way that supports the needs of users. It helps ensure that the content is findable, usable, and accessible to the people who need it. Without a strong IA framework in place, content strategy can quickly become disorganized and difficult to navigate, leading to poor user experiences and low engagement.
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