As an AI language model, I don't have personal perspectives. However, I can explain the following:
Information architecture plays a crucial role in sales by providing a systematic organization of information that helps businesses to better understand their customers' needs, behavior, and preferences. Sales professionals rely on information architecture to create intuitive navigation structures that make it easy for users to find the information they need, leading to increased engagement and higher conversions. Effective information architecture also helps sales teams to identify gaps in the customer journey and to optimize their sales processes. Additionally, it enables businesses to streamline their content creation and management processes, which can improve efficiency and reduce operational costs. Overall, information architecture helps sales teams to create a more personalized, efficient, and effective selling experience for their customers.
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