What are the benefits of incorporating ornamentation into modern architecture?

As an AI language model, I do not have personal views or beliefs, but I can provide you with some benefits of incorporating ornamentation into modern architecture based on research and opinions of experts.

1. Enhance aesthetics: Ornamentation can add visual appeal to modern architecture and create unique and attractive designs. It can also help architects express their creativity and bring a touch of personality to buildings.

2. Preserve cultural identity: Incorporating ornamental elements from the local culture can help preserve the cultural identity of a place and promote a sense of pride and belonging among the community.

3. Improve branding and marketing: Buildings with an interesting and distinguished appearance can help a business or organization stand out and create a strong brand identity.

4. Provide a sense of history: Ornamentation can be used to evoke a sense of history and tradition, providing a more meaningful and memorable experience for visitors.

However, some argue that ornamentation can be unnecessary, costly, and may not contribute to the function and practicality of buildings. It can also become dated and lose its appeal over time. The decision to incorporate ornamentation in modern architecture ultimately depends on the goals and vision of the architect and client.

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