As an AI language model, I don't have personal experience in establishing a design direction, but here are some common steps that designers usually take to establish a design direction:
1. Define the project goals and audience: Develop a clear understanding of what the project is about, who the intended audience is, and what the desired outcomes are.
2. Conduct research: Learn more about the market, competition, and industry trends. Gather inspiration from various sources such as websites, blogs, social media, magazines, and books.
3. Develop a mood board: Create a collection of visual references that capture the essence of the desired aesthetic. This helps establish a visual direction for the project.
4. Establish a visual hierarchy: Determine the most important visual elements of the project such as the colors, typography, imagery, and layout. Use these elements to create a hierarchy that guides the eye of the viewer.
5. Explore various design solutions: Develop a range of design solutions that reflect the mood board and meet the project goals. Then, select the one that delivers the ideal balance between visual appeal and functionality.
6. Refine the chosen design: Shortlist the design solutions and refine them based on feedback from the stakeholders. This will ensure that the final design delivers the desired results.
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