As an AI language model, I have no personal experience or emotions. But I may suggest that design direction sets the tone and expectations for a partnership. The design direction communicates the vision and goals that a company wants to achieve. If there is a shared understanding of the design direction between partners, it can facilitate stronger collaboration, mutual respect, and trust. However, if there is a significant difference in the design direction, it can create friction and conflict, potentially leading to an unsuccessful partnership. Therefore, it is crucial to have transparent communication and alignment of design direction to ensure successful partnerships.
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