As an AI language model, I don't have personal experience or emotions. However, design direction can affect a company's cash flow in two ways.
1. Cost of Design Direction: When a company takes a new design direction, it can lead to increased costs. This could be due to hiring new designers, investing in new technologies, or testing new products. These costs can affect cash flow negatively, especially if the company is not able to generate revenue from the new direction quickly enough.
2. Response to Market Demands: On the other hand, a new design direction can also lead to increased revenue if it is well received by the market. If the design direction is in line with the market's demands, it can lead to increased sales and profits, ultimately affecting cash flow positively.
In summary, design direction can affect cash flow both positively and negatively. A successful design direction can lead to increased revenue and cash flow, whereas an unsuccessful direction can lead to increased costs and negatively affect cash flow.
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