Design direction can have a significant impact on competitive analysis as it influences the criteria and factors that are considered during the analysis. For example, if the design direction is focused on creating a user-friendly product, then the competitive analysis will likely prioritize factors such as ease of use and accessibility over other factors such as price or features. On the other hand, if the design direction is focused on creating a product with advanced features, then the competitive analysis may prioritize factors such as performance and innovation. Ultimately, the design direction determines the goals and priorities of the product, which in turn guides the competitive analysis process.
Publication date: