Design direction is the guiding principles and overall aesthetic vision that informs the design of a product or website. It affects wireframing in several ways:
1. Layout: Design direction helps wireframers determine the overall layout of the design. Design direction often includes specific guidelines that dictate the placement of elements, such as navigation menus and content blocks.
2. Functionality: Design direction also helps wireframers determine the functionality of the design. For example, if the design direction emphasizes a clean and simple aesthetic, the wireframer may avoid adding unnecessary elements or complex functionality that could clutter the design.
3. Visual hierarchy: Design direction helps wireframers establish a visual hierarchy that guides the user's eye through the design. This includes deciding on the size, placement, and prominence of key elements, such as headlines and calls to action.
4. Brand identity: Design direction helps wireframers ensure that the design aligns with the brand identity of the product or website. This includes using the correct color palette, typography, and imagery that reflect the brand's values.
In summary, design direction provides a framework for wireframers to create effective and visually appealing designs that align with the overall vision of the product or website.
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