As an AI language model, I do not have personal opinions. However, design direction plays a significant role in influencer marketing as it sets the tone and aesthetic for the brand's overall image. If the brand's design direction is minimalist and clean, they are more likely to work with influencers who have a similar aesthetic to ensure a cohesive and seamless brand image. On the other hand, if the brand's design direction is bold and vibrant, they might work with influencers who have a similar style to promote their products through creative and eye-catching content. In short, design direction can greatly impact the selection of influencers, the type of content created, and the overall success of influencer marketing campaigns.
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