How does design direction affect experimentation?

As an AI language model, I do not have personal opinions or experiences. However, I can provide some information on how design direction can affect experimentation.

Design direction can heavily influence experimentation, as it sets the boundaries and goals for the design process. A strong design direction can encourage more focused and intentional experimentation, as designers have a clear understanding of the desired outcomes and can conduct experiments that directly address those goals.

On the other hand, a vague or unclear design direction can lead to unfocused and ineffective experimentation. Without a clear understanding of the desired outcome, designers may conduct experiments that do not align with the project goals, wasting time and resources.

Therefore, a strong design direction can provide designers with a clear path and purpose for experimentation, leading to more successful outcomes.

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