1. Lack of communication: The team needs to communicate clearly to avoid misunderstandings and work towards a common objective.
2. Tunnel vision: Having only one person decide on the design direction can yield mediocre results or poor outcomes.
3. Prioritizing style over function: Good design feels great to the eye, but it should also be functional and user-friendly.
4. Neglecting the user: Not considering the users' needs is a common pitfall that can result in poor user experiences.
5. Ignoring trends: Dismissing current design trends and best practices can cause your design to seem outdated and irrelevant.
6. Lack of originality: Copying competitors or popular design trends is a common pitfall that results in a lack of originality and innovation.
7. Oversimplification: Stripping away too much design can result in a bland and uninteresting final product.
8. Overcomplication: On the contrary, adding too many elements and design features can overwhelm users and detract from the product or service.
9. Neglecting the brand: The design direction needs to be consistent with your brand's personality, values, and message to be effective.
10. Rushing the process: Taking a good design through the proper design process for implementation is crucial. Rushing design decisions can lead to mistake prone procedures.
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