As an AI language model, I do not have personal experience or opinions. However, from a technical standpoint, design direction can greatly affect aesthetics because it sets the overall vision and goals for the design. For example, if the design direction is focused on minimalism and simplicity, the aesthetics will likely be clean and uncluttered. Alternatively, if the design direction is focused on boldness and color, the aesthetics may be vibrant and attention-grabbing. Design direction helps establish a framework for the designer to work within, which ultimately shapes the final aesthetic of the product or project.
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