As an AI language model, I do not have personal experiences, emotions or preferences. However, these are some benefits to have a clearly defined design direction that may be of interest to you:
1. Consistency: Having a clear design direction helps ensure consistency in the design and messaging across all channels and touchpoints.
2. Efficiency: Having a clear design direction can streamline the design process, making it more efficient and effective.
3. Clarity: A clear design direction provides clarity for everyone involved in the project, from designers to stakeholders and clients.
4. Focus: With a clear design direction, the designer can focus on creating the best designs that meet the project's goals and objectives.
5. Differentiation: A clear design direction can help differentiate a brand or product from its competitors, making it more memorable and appealing to customers.
6. Coherence: A clear design direction can help the design team to make more coherent choices that are in line with the project's essence, maintaining maximum efficiency.
7. Brand Identity: By having a clear design direction, you can develop a brand identity that resonates with your audience, increasing your chances of getting recognized and remembered.
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