Design direction is important because it provides a clear vision and focus for a project. It helps teams avoid ambiguity, confusion, and wasted time by establishing design goals, standards, and criteria. Having a clear design direction also ensures consistency across different touchpoints, creates a cohesive user experience, and helps communicate the brand's values and message. Without a design direction, projects could lack purpose, miss the mark with customers, and leave stakeholders dissatisfied with the final outcome.
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