1. Real-world relevance: Case studies are chosen from a real-world situation that has actually occurred, making them highly relevant and applicable to everyday situations.
2. In-depth analysis: Case studies provide a deep analysis of a specific situation or problem, allowing researchers to gain a more thorough understanding of the issue and the factors that contribute to it.
3. Multiple perspectives: Case studies often involve multiple sources of data and viewpoints, allowing researchers to gain a broader perspective on the issue they are studying.
4. Theory development: Case studies can be used to develop new theories or refine existing ones, as the data collected can help to identify patterns and relationships between variables.
5. Generalizability: Although case studies are often specific to a particular situation, the findings can be applied to broader contexts if the case is representative of a larger group.
6. High external validity: Case studies often involve real-world situations and events, reducing the risk of artificiality or construct validity issues that can arise in experimental research.
7. Encourages innovation: Case studies can inspire new ideas and innovative approaches to solving problems or addressing issues.
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