Ethnographic research design is a qualitative research method used to study cultural phenomena by focusing on the social interactions, behaviors, and beliefs of people within their natural settings. It involves in-depth observation and engagement with participants to gain insights into their experiences, beliefs, and values. Ethnographers immerse themselves in the culture they are studying to understand the meaning behind specific behaviors or events. This design often entails building rapport and trust with participants over an extended period to uncover the complexities of the culture being studied. Ethnographic research can be used in a range of disciplines, including anthropology, sociology, and education, among others.
Publication date: