1. Research specific phenomenon: Descriptive research helps to describe specific phenomena such as behavior, attitude, and opinions. This type of research allows researchers to explore complex subjects and identify patterns, trends, and relationships.
2. Generates new ideas: Descriptive research can generate new ideas or hypotheses for future research. By uncovering patterns and relationships, descriptive research can provide insights that can be used to create new theories and ideas for further research.
3. Provides a clear picture: Descriptive research provides a clear picture of the subject, activity, or phenomenon being studied. It can help to identify potential cause-and-effect relationships and provide an in-depth understanding of the subject being investigated.
4. Flexibility: Descriptive research is flexible and can be used in many different contexts. It can be used in a wide range of research designs, from case studies to surveys to observational studies.
5. Cost-effective: Descriptive research is usually less expensive compared to other research designs. This is because descriptive research does not require complex sampling or high-level data analysis.
6. Useful in multiple disciplines: Descriptive research is useful in multiple disciplines, such as psychology, sociology, and marketing. It can be used to study human behavior, consumer preferences, and market trends.
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