1. More flexible: Grounded theory research design provides more flexibility than other research designs. It allows researchers to adapt their approach based on the data they collect throughout the research process.
2. Detailed understanding: Grounded theory research design promotes the development of a detailed understanding of the phenomenon under investigation. It helps researchers uncover the complexities of the situation and identify key variables.
3. In-depth data collection: Grounded theory research design encourages in-depth data collection through various methods such as interviews, observations, and document analysis. The richness of data collected allows researchers to identify patterns and themes.
4. Theory development: Grounded theory research design is an iterative process that allows researchers to develop theory from the data. By constantly refining their ideas, researchers can develop a comprehensive theory that explains the phenomenon under investigation.
5. High validity: Grounded theory research design promotes high validity by providing a systematic, transparent, and rigorous approach to research. The grounded theory approach ensures that the findings are grounded in the data collected, increasing the likelihood that the conclusions drawn from the data are accurate.
6. Applicable to various fields: Grounded theory research design can be applied to various fields, including healthcare, education, business, and social sciences, among others. The flexibility of the design allows researchers to explore a range of topics and issues.
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