The Independent Group architecture movement was a British architectural movement that emerged after World War II and was characterized by the following defining characteristics:
1. Emphasis on technology: The Independent Group architects were fascinated with new technologies and materials, which they used to create innovative structures and designs.
2. Collaborative work: The movement was composed of artists, architects, designers, and engineers who worked collaboratively to create new and innovative structures.
3. Focus on consumer culture: The movement was interested in exploring the relationship between consumer culture and architecture, with a particular emphasis on the growing influence of advertising and mass media.
4. Experimentation and innovation: The Independent Group architects were known for their willingness to experiment and take risks, often incorporating unconventional design elements and structures.
5. Interdisciplinary approach: The movement was characterized by an interdisciplinary approach that combined elements of art, design, and architecture.
6. Emphasis on the urban environment: The Independent Group architects were interested in the impact of architecture on the urban environment, particularly in relation to the social and cultural dynamics of urban life.
7. Rejection of traditional styles: The movement rejected traditional styles in favor of new and innovative designs, which often incorporated elements of Pop Art and other contemporary movements.
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